Throughout the process consumer-driven insights gathered through advanced testing methodologies and contextual research. This ensures the final brand positioning (follow this link) is not only strategically sound but also resonates deeply with your audience—delivering innovation, differentiation, and market relevance. We take an intensive data-driven approach to market research, integrating qualitative and quantitative methods to deeply understand your target customers and competitive landscape. Our process uncovers insights into consumer preferences, purchase drivers, and market trends.
Read More: Why DTC Is The Next Step for CPG Brands
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Brands are increasingly focusing on sustainability, adopting eco-friendly packaging and transparent sourcing to meet consumer demand for environmentally responsible products. With over 20 years of experience in the CPG sector, DEPT® assists brands in mastering emerging technologies and delivering unique, personalized experiences. With Skidmore Studio, you can access cutting-edge design techniques and trends that can elevate your product’s market position.
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IRI uses “purchase propensity models” that forecast future spend for brands and categories. In addition, IRI analyzes frequent shopper and loyalty program data to give CPG marketers insights for more effective targeting and activation. CPG Branding is important because it creates a lasting impression and differentiates products in a crowded market. Strong CPG branding communicates trust, quality, and value, helping to build consumer loyalty over time.
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Our team ensures your product launches with a splash and maintains momentum through targeted, performance-based marketing that adapts as your product evolves. Breaking into new markets is more than expanding reach—it’s about knowing how to speak to diverse customer segments. Our CPG advertising agency helps brands understand regional and demographic nuances so campaigns feel personalized and relevant. Finally, our ongoing brand management services ensure that our clients’ CPG brands remain relevant, consistent, and competitive in the ever-evolving marketplace.
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With a collaborative method, the company works closely with clients to craft campaigns that resonate with their target audiences whereas emphasizing the distinctive value of their merchandise. Thanks to this experience, they know that growing a successful CPG brand takes a multi-faceted approach. Gone are the days where packaging and a few prime time TV ads were the sole strategies for CPG growth. Brands now need to harness the power of the digital age, diving headfirst into social media marketing, influencer outreach, and email marketing campaigns. The Brandon Agency understands all this, using an innovative approach to propel CPG brands into the future and unparalleled success.
You’ll see this content deployed in media, digtial and used on retailer sites like Home Depot to promote the products. Helping you craft and mature an identity that makes your products feel less like a commodity and more like a meaningful experience. CPG re-branding introduces novelty into your brand voice and positioning, allowing you to reach out to new audiences and reach out to existing audiences in new ways. Assessing the agency’s communication skills and responsiveness is crucial for a successful partnership. Find out how they communicate with their clients and how often they provide updates on project progress.
A dedicated agent is assigned to each campaign, ensuring every strategy is meticulously tailored to meet specific client needs. The process culminates in a comprehensive strategy and brand foundations document, supported by regular updates and checkpoints to keep your team informed and aligned every step of the way. A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share. Tie data, insights and learnings together to express your brand proposition simply in a easy to understand framework. Don’t guess – know which “way in” works best to promote the value and uniqueness of your product to your target consumer. Identify and group your category’s consumers based on purchase behaviors and needs to reveal which segments offer the highest ROI for growth potential.
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