Just powerful brand identities and marketing strategies that align with your growth goals and retail realities. We’ll help you navigate everything from package design compliance to omnichannel marketing that builds lasting customer loyalty. This is why businesses must understand that effective packaging design is not merely a cosmetic choice, but a strategic tool that can impact a CPG brand’s sales. https://brandettes.com/sustainable-cpg-packaging-design-agency-services/
CPG packaging design services knows that functionality is just as important as aesthetics, and a brand new but stale product is not how we want the cookie to crumble. In today’s competitive market, packaging is far more than just a container for products—it is the first impression, a brand’s silent ambassador, and a powerful tool for engaging consumers. As we move into 2025, several key trends are reshaping how consumer packaged goods (CPG) are designed and marketed.
How a product is displayed can make all the difference in standing out or blending in within a saturated space. If you’re looking to succeed in the sustainable cpg packaging design agency services, nailing your sustainable cpg packaging design agency services is non-negotiable. This helps protect the planet and speaks to shoppers who care about responsible choices. Research helps you avoid using designs that already look common or confusing.
Our process involves all stakeholders early and often to ensure that all relevant information (research, strategy, insight) is disseminated. It is genuinely transparent, designed to maximize the quality of input and consistently iterate forward. We leave client stakeholders alone with the work, so that they can experience it in the same way a consumer would, without intervention or justification for the choices we’ve made.
Shasta brings her knowledge of industry standards and regulations, experience in sourcing and production, and passion for beautiful, effective design to every project. From there, we tune into how your brand serves your audience the way that nobody else does—and how our designs can stand out from the crowd while connecting with your target customer. Award-winning packaging design helps launch a bold new cold-pressed juice brand, leading to partnerships with bars and restaurants. Primary and secondary packaging are different in terms of their purpose and presentation. Our team of creative and functional agency experts will source and design the right format for your project, while keeping an eye on cost. This work often intersects with larger brand engagements, whether evolving a logo, defining a color system, or writing the copy that wraps around a bottle neck.
It’s about clarity, emotion, strategy, and, of course, good design. When those pieces click, your packaging becomes a growth engine for your brand. On the flip side, some brands are standing out by getting a little louder and more personal. Handwritten fonts, quirky illustrations, and conversational language make products feel approachable and real. Here are some of the biggest movements in packaging design today, paired with examples that show how brands are making them work.
Most brands have a difficulty time achieving the product margin they need to grow, and if your business can’t survive in the long run, your sustainability efforts won’t make a true impact. Packaging design plays a pivotal role in how a product is perceived and ultimately, how it sustainable cpg packaging design agency services in the market. As veterans in this space, we’ve seen it all and we can help lead the way from product concept to grocery store shelf. In harmony with our packaging design services, we can build the connections and vehicles needed to deliver that product where it needs to go.
Sustainability is at the heart of our strategy and intrinsic to the way we do business. Our Mondi Action Plan 2030 (MAP2030) sets out the actions we will take over the next decade to reach our ambitious sustainability commitments. Finding a customised packaging solution that meets the Packaging and Packaging Waste Regulation (PPWR) requirements with Mondi.
A few tips to ensure this – consistent brand messaging across packaging elements, steady language and imagery, and a recognizable brand logo. A well-designed logo can instantly convey brand values, personality, and quality. It should be simple, memorable, versatile, and easily adaptable to different packaging formats and marketing materials. However, effective packaging design goes beyond mere aesthetics. It’s an integral part of your brand’s story, serving as a physical representation of what your brand stands for. The design elements, from color schemes to typography, are not just visual cues but also convey key messages about your brand’s identity and values.
In the packaging industry, standing out requires more than eye-catching looks. Packaging can be a powerful storyteller, communicating a brand’s purpose, heritage, or values in ways that words alone cannot. When done right, it connects with consumers emotionally, turning a simple product into a meaningful experience. Brands that lead in CPG packaging trends understand that convenience is sustainable cpg packaging design agency services.
It should create value by solving a problem or enhancing usability. Or think about Heinz Dip & Squeeze Packets, a game-changing condiment design. By combining the ability to dip and squeeze into a tiny, portable pack, Heinz elevated the consumer experience while reinforcing its brand identity as innovative and consumer-focused. These designs demonstrate how practical solutions drive brand loyalty and repeat purchases.
While our work spans many industries, the common thread is people. IDEO’s human-centered, systems-aware approach helps any organization—regardless of sector—discover fresh opportunities for growth and positive impact. We have worked with many startups and new brands, as well as established brands looking for rebrands and refreshes.
It’s not just about out-of-the-ordinary design but also the relevance to the brand and the brand message (ocean conservation). DD.NYC® has been honored as one of the top-performing B2B companies, acknowledged within their industry and location. To earn this recognition, DD.NYC® showcased an outstanding ability to deliver high-quality services to clients. You can recycle all of our boxes made out of paperboard as well as our paper bags and corrugated boxes. Our corrugated packaging is also made of 50% sustainable cpg packaging design agency services materials. So if you’re stuck with this foundational information, read on for tips to make your packaging demand attention.
Many brands successfully connect with the customer on an emotional level through their brand story on the packaging. Consider highlighting your brand’s values and unique selling points through great copy, and encourage customers to take the next step. To ensure your packaging and labels are print-ready, we’ll provide you with the necessary file formats. While this typically includes AI, EPS, or PDF formats, we’ll tailor the deliverables to meet your specific printer’s requirements and guidelines. Just let us know those details upfront so we can deliver files that are perfectly optimized for your project.
We leverage those learnings for each and every one of our projects—making the packaging design stronger and more effective in the CPG space. Good CPG packaging design helps elicit an emotional response and stand out from the competition. Your package should get into the consumer’s hand with the face panel, and their shopping carts through the experience of the rest of the package’s design elements. Brandettes packaging design agency works with you from concept to complete production art, offering coaching, proofing and editing along the way. That’s how long it takes the average person to read this sentence.
It helps your product feel familiar, trustworthy, and easy to choose. According to a study by the Paper and Packaging Board and IPSOS, 72% of consumers say packaging that clearly explains the product and its benefits makes them more likely to buy. At Brandon, we design with what we call “shelf-stopping clarity”—an intentional blend of brand story, structure, and sensory impact that gives your product an unfair advantage in the aisle. For example, despite the popularity of their mango chip line, Sarah made the tough decision to discontinue it due to its high production costs and slim margins. This data-driven decision underscores the importance of aligning product offerings—and their packaging—with profitability goals.
At PKG, our team are experts in brand naming and logo design for both national and regional brands, all of which are rigorously tested to ensure they resonate with your consumers. I’m starting a CPG company that sells a line of savory broths in flavors that people love (think Lono Life, Bare Bones, Pikora). I have a decent budget to hire a designer to help me develop my logo, brand identity, and packaging design (at least an initial concept or a foundation that I can work with). Developing a distinctive visual design language for packaging is essential in establishing brand identity and standing out in a crowded marketplace. This involves a careful blend of creative exploration and strategic alignment with brand values. I recommend working with a designer who can understand how to align your vision with representative visual elements.
Consumers Packaging Group Inc. is a client-focused supplier of plastic packaging for a wide range of markets. We have built a reputation for producing quality products and providing excellent customer service, which has led to successful partnerships with companies across many industries. While bad packaging mars the reputation, boring packaging design makes it tough for the brand to survive the competition. Therefore, sustainable cpg packaging design agency services need to get really creative in order to keep their products and their brands ahead of the game.
The guide contains a list of preferred printers for secondary packaging, primary packaging, and manufacturers, including a list of vendors who specialize in sustainability. Once you have secured your vendors, you will need to provide us with accurate measurements as soon as possible. Warmth, confidence, and natural wonder inspire premium packaging design and brand identity for beauty brand by Marina Dedivanovic. Award-winning 1920’s-inspired packaging design and brand identity spark interest in a beauty brand built on mystery, allure, and glamour. We’re an LA-based full-service CPG marketing firm focused on beauty, lifestyle, food and cannabis brands of all sizes. At Brandettes, packaging isn’t an afterthought; it’s a powerful brand tool that drives recognition, trial, and loyalty.
Design hierarchy may sound like a fancy buzzword, but there’s plenty of depth to the concept—it’s the backbone of effective packaging design. At its core, it’s organizing elements in a way that guides the consumer’s eye and attention. Packaging conveys a message, tells a story, and creates an sustainable cpg packaging design agency services. Thanks to insights gained from data, packaging design has evolved to become a key component in swaying what people buy and keeping them loyal to the brand. We assess your brand and product goals and guide you to the next step—whether that’s branding, packaging design, or strategy.
Doritos revamped its packaging to feature bold, repetitive design elements like color and typography across its product range. This consistent visual language strengthens brand recognition and has been well-received, particularly among younger consumers. When it comes to consumer-packaged goods (CPG), data-driven design powerfully influences the consumer experience. It starts with gathering granular consumer data—everything from buying patterns to emotional responses to packaging aesthetics.
From the first look to the final unboxing experience, it has the power to create a lasting impression. Businesses can create packaging that attracts consumer attention, conveys brand identity, and drives sales once they understand the psychology of consumer behavior and design response. A sustainable cpg packaging design agency services with a strong brand identity easily stands out in the market.
Imagine scanning a whiskey bottle and unlocking sustainable cpg packaging design agency services cocktail recipes or tasting notes. By integrating NFC technology, the packaging goes beyond traditional functionality and becomes a gateway to interactive experiences. It’s a creative packaging idea that blends practicality with innovation, giving consumers a reason to engage with the product beyond its immediate use. This is where bold, attention-grabbing packaging becomes a game-changer.
His mission is to guide and support other sustainable cpg packaging design agency services, directors, and managers on their path to success. It gives consumers something to feel, hold, and remember long after they’ve left the shelf. Join us at these upcoming events, and save the dates to meet The Plastek Group during a variety of networking opportunities. The events we participate in provide a platform for new business development, fostering connections between industry colleagues, suppliers, vendors, and customers.
The new design uses 60% less plastic and is easier to ship, addressing both environmental concerns and consumer convenience. This data-driven approach led to a surge in online sales and positive customer reviews. The benefits are tangible, with design-driven development leading to products that are more user-friendly and marketable. As a result, brands enjoy higher consumer engagement and increased sales, while consumers benefit from products that are both functional and aesthetically pleasing. Packaging design is always evolving, whether it’s simple touches like resealable tags on food products or the use of QR codes.
Don’t you agree that the budget set aside for kitchen appliances and the budget set aside for everyday pantry items tends to be poles apart? So, when it comes to sustainable cpg packaging design agency services, sensibility surpasses sophistication. People might not purchase smartphones every month but they are sure to buy breakfast cereals on a monthly basis. Consumers hold your product (in its original packaging) in their hands quite often.